CHANDRIKA - Ayurveda for Healthy Skin

The term "Ayurveda" literally means "the science of life". This ancient system of medicine, developed in India over a period of 5000 years, encompasses both Preventive & Prescriptive aspects. In 1940, the knowledge of this ancient science was harnessed to create a hand-made soap called Chandrika. It soon became one of the most popular soaps in Kerala.

A new phase of Chandrika’s momentous journey began when in 2004 Wipro Consumer Care Limited bought the brand. The new Chandrika was launched with great fanfare with a new packaging and a new communication. The brand image was revitalised and Chandrika now reached out to a whole new generation. The age old tradition of Ayurveda now had a bold new packaging. The New Chandrika carried the goodness of seven essential Ayurvedic oils into newer and newer homes every day.

Chandrika was positioned as a soap that prevented skin problems. The communication was targeted at a mother’s anxiety about her daughter’s skin.  An eye catching advertising campaign with the line “Stop skin problems, not your child’s dream” was created. These ads featured popular Malayalam actress Mamta Mohandas.  Consumers were now seeing Chandrika in a whole new light and a new contemporary image.

As its popularity grew so did the sales figures. Chandrika soon became the fastest growing Ayurvedic soap in India. It continued to be the best selling soap in Kerala and opened up new markets in Tamil Nadu and Andhra Pradesh.

The Chandrika story continues with newer product forms and innovations. In 2007 Chandrika Forever was launched which offers the consumer the goodness of seven natural oils in a soap that lasts longer. Today, Chandrika is also available as a hand wash and a hand sanitizer, and now in its newest avatar – Chandrika Glycerine.

Carrying the same efficacy associated with products from the Chandrika stable, Chandrika Glycerine promises the goodness of Active Ayurveda through Pure Glycerine and Natural Jojoba Oil. Unlike ordinary soaps that dry your skin, Chandrika Glycerine acts as a gentle cleanser and nourishes your skin from deep within. The result is healthy and naturally moisturized skin.

So this historic journey continues. Reaching out and spreading its story across the country and abroad. A story called Chandrika.