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HISTORY OF THE BRAND |
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| Yardley Background |
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- One of the oldest cosmetic companies in the world, Yardley of London started in 1770 and became recognised as a world leader in soap and perfumery by the beginning of the twentieth century. Currently, its product range consists of fragrances, bath and body luxuries, skin care and hair care products.
- Yardley of London is a traditional British cosmetics brand and is one of the oldest in the world.
- Established in 1770, Yardley had become recognised as a World leader in soap and perfumery by the beginning of the twentieth century. By 1910, it moved to London's premier thoroughfare Bond Street, and in 1921 Yardley received its first Royal Warrant, an honour bestowed on only the finest British companies that provide outstanding service.
- Today, Yardley holds two Royal Warrants. The Yardley family traces its history back to the 1400s.
Currently, its product range consists of fragrances, bath and body luxuries,skin care and hair care products. The colour cosmetics range of Yardley has been discontinued.
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| Brand USP – Fragrances |
- Yardley specialises in creating fragrances based around one or two key linear notes (a note that remains constant throughout the scent) and softened with subtle top, heart and base notes.
- English Lavender: English lavender top and heart notes toned down with floral and musk base notes. English Lavender is Yardley’s signature fragrance. It has pride of being place as the brand’s number one scent in the range and offers the most extensive collection of quality bath and body luxuries. Capturing the soothing properties of finest lavender, Yardley English Lavender combines lavender’s floral freshness with a deeper note of musk to create a fragrance that is a pleasure to wear. Blended with a dash of bergamot, sensual sandalwood and calming neroli, Yardley English Lavender has become a timeless classic, appealing to women throughout the ages with its unique ability to influence the mind, body and the senses.
- English Rose: English rose with added top green notes, middle floral notes and base spicy woody notes. Encapsulating the essence of a classic sun-drenched English garden, Yardley English Rose is a light fresh scent that soon deepens to create an evocative floral scent. With its own unique blend of this timeless fragrance, Yardley English Rose has been enchanting women around the world for generations. Lovers of the traditional will instantly recognise the fresh green top notes of geranium & rose which surround a creamy white floral heart; but in an enticing twist, Yardley English Rose also possesses a captivating woody, spicy base which makes it an alluring choice of scent for both daytime & evening.
- Lily of the Valley: Pure lilAy of the valley with subtle green notes throughout. It is said if the colour white had a scent this would be it, fresh, crisp and clean. Yardley Lily of the Valley combines a garland of spring flowers in one delicious fragrance. Based on the tiny white flowers that grow in such abundance in the English countryside, Yardley Lily of the Valley is a light and elegant scent that refreshes and rejuvenates.
- Jasmine: Jasmine with a woody amber and musk base note
- Red Roses: Rose, lilac and jasmine with a woody base of amber and musk
- Sandalwood: Exactly what it says! Sandalwood with a woody base
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